It's not everyday that you see evidence that a company is actually being innovative with their product designs... it's for that reason, I was pleasantly surprised by this BMW GINA video.
That's a pretty sweet concept... can you imagine being able to completely re-skin your car in just two hours? Even if you need to get a professional to do it, and I assume you would, that is still really cool, and so much cheaper / easier than a 2-pac spray job - not to mention a lot better for the environment ;)